With the increase in commodity prices and the slow economy, traditional marketing strategies might prove too costly with advertising and and marketing campaigns. However, you still need to get the public to know about your product or service. Why not take advantage of the networking ties and search engine benefits of a blog?
What once started out as a way to share one's personal thoughts with the world has now become a great public relations and marketing tool.
Corporate blogs are weblogs (blogs) published and used by an organization to reach its organizational goals. Blogs published and used by organizations for marketing purposes, however, are called Blog Marketing. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.
Many organizations use blogs with their user community. This allows them to share and preview product features, functions, and benefits before the products are released. Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs have become the next generation marketing tool to corporate websites which merely post collateral and do not provide any interactive feedback.
Recently, major conglomerates have been using them as a marketing device to gain feedback from customers, discuss news or promote the latest softwares. The business world's posting pioneers say blogging helps them network, boost sales, and even lobby - at a fraction of the cost of traditional media. Many industries are now hiring full time employees to maintain the company blogs.
Selective blogs, featuring content that offer insight and analysis are the subject matters readers want to make use of. According to EMarketer, the number one reason people read blogs is, “To get news and information I can’t find elsewhere.” Others like blogs because they’re easy to navigate and usually provide daily updates of information. It’s an innovative way to get news quickly and easily.
People can look through blogs at their own leisure. They can revisit the blog by pasting the URL onto their web browser. This is a form of advertising and it is excellent because it will be sought by customers when they seek to visit it again and again. This is better than in the orthodox way where by TV or radio, the ad needs to reach the consumers.
Some corporate blogs:
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