An example of E-Commerce success and its cause

eBay is a revolutionary example of an E-Commerce success story. eBay.com is an online auction and shopping website in which people and businesses could buy and sell goods and services worldwide. It is managed by eBay Inc., an American Internet company. Besides the US, eBay has established localized websites in more than thirty countries. Skype, a well-known software which allows users to make telephone calls, instant messaging, file transfer and video conferencing online is also owned by eBay Inc.

Kevin Pursglove from eBay thinks that one of the causes of eBay's success is it really allows people to connect with some very fond and special early childhood memories such as collecting baseball cards, Barbie dolls or doll houses. He also states that people really enjoy the experience of a 'shopping bazaar' when they look around for merchandise.

Besides that, the bidding process also draws customers as everybody, whether they admit it or not, likes a bargain. And eBay's auction format gives customers exactly that. eBay has also grown to be a very practical place to buy and sell collectibles and commodities.

eBay has also gone a step further by listening to their users and develop as well as provide new services in addition to the ability to just buy and sell. The new services inlide everything from allowing users to list their items by a photograph in the eBay gallery, the feedback forum, establishing categories that deal with higher priced items and collectibles and automobiles.

Localized eBay sites are also set up in a way that allows people to trade and buy un appropriate language of the contry and deal in the appropriate currency of the country. eBay also has many strategic partnerships, the chief among them is America Online. The company had made arrangements with smaller sites that go back several years as an exchange to encourage people to come into the eBay website. This obviously is a strategic move that has benefited eBay.

There are possibly many other reasons why this online auction website has achieved the success it has today, but the bottom line is eBay knows the value of personal attention to its customers, evem in the virtual environment. As Pursglove puts it," Our primary goal and mission is to be an online person-to-person community, and that's really where we're going to stay focused."